Too many startups focus on pushing growth and acquiring users despite unhealthy unit economics and churning users at the seed stage, he says. At this stage, you should also begin experimenting across different channels to see how you can get your growth engine started, says the Framtid co-founder. One of the best investments you can make early on is to build and nurture your community and start shaping the company’s narrative that people can resonate with. A particular hire may be costly, but sometimes not having that person on board can be costlier. This is where the quality of the team assumes great significance. The corpus raised at the seed stage is much larger now and hence the responsibility on the founder’s shoulders is heavier. But today, investors exhibit a far greater risk appetite.
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To give you some perspective, Truecaller’s series A round was $1.3 million, but that was nine years ago,” says Fai Kok.
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“Now-a-days, the size of the seed funding is getting bigger and bigger. These include nailing the product-market fit, demonstrating that you can grow your customer base, hire great people and set the right culture. Stockholm-based Kim Fai Kok, the co-founder of global angel syndicate Framtid and ex-founding team member of Truecaller, says that there are three critical aspects founders need to focus on at the seed stage. Remember that you are raising money by giving away equity. It’s equally important to decipher how the seed fund would be spent. So, hire well.īuild a strong team using your seed capital Investors are among your first employees. Talk to your friends who have raised funds in the past, ask for help and go to relevant industry events. The mail should address the problem that you are trying to solve, the market-size and the potential to scale fast. Show them some proof of work, says Gupta of CoinDCX. The idea is to keep the e-mail short and to the point. Seed funds don’t have too much time at hand as they receive hundreds of mails a week.
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Investors are partners in your journey, who ideally, bring in valuable experience and expertise to the table and not just infuse capital, says Rohin.Įven if you are cold mailing investors to raise seed capital, draft it well.
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It’s a relationship built around mutual respect and trust. Finding the right investor is like finding a co-founder. Try to reach out to founders from the investor’s start-up portfolio to get a sense of the mindset and approach. It will be evident from their portfolio companies. Rohin Y, founder and CEO at LightSpeed AI Labs, says each investor has a particular investment thesis.